My Grandma Maine used to send me letters "just because" all the time growing up - to share newspaper clippings of interesting stories, printed photos, a tale of her week, reminders for birthdays, or just to check in and let me know she was thinking of me. She always signed them "Crocodile" after we adopted the saying, "See you later, Alligator / After 'while, Crocodile" (her part in our farewells was the former).
But Maine didn't only send letters to me; she sent them to most of her friends and family, never missing a beat on birthdays, Halloween, Thanksgiving, Christmas, or Easter. I even remember getting a note from her on Presidents' Day once - complete with a small history on Lincoln and Washington. She was, by all accounts, the Queen of Letter Writing.
As I've gotten older, I've learned that was a special trait of a very special lady who belonged to a generation we've labeled The Greatest. Perhaps one of the reasons she truly belonged and lived up to this title was her dedication to those she loved. Her diligence and thoughtfulness accounted for so many smiles, so much nourishment of friendship, and a long-running account of cherished memories, some of which are recollected by her granddaughter twenty years on.
Today, among our myriad of options for communication (most of them digital), we've all but lost how important it can be to take the time to use direct mail. We still think of one another just as much - perhaps even more than before, as we scroll through friends' Facebook feeds or the text messages on our phones. Just think: what if you got a card in the mail tomorrow from one of those people saying, "Just thinking of you - let's get lunch soon!"? Wouldn't that be nice?
Next time a friend or loved one comes to mind and you have a little time to reach out, consider sending a "Just Because" letter. I promise it will make someone's day.
Let ink & flourish help you send "Just Because" letters to your list with hand-crafted calligraphy addressing.